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Enquirer Consulting Group / Prepared for Casumo
August 2026

Players are an audience.
Partners are a named list.

This follows Monday's note. It is the short version of what we build when the growth question moves from players to the companies around them.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Player demand is a market. Partner demand is a list.

01
A player is won with product, brand and media. A partner is won in a conversation between two companies, and someone has to start it.
02
In this category the commercial side is finite and named: affiliates and content sites, media owners, aggregators, payment and platform providers, and the agencies around them.
03
Those companies are registered somewhere, they have owners and heads of partnerships, and they can be listed market by market.
04
None of those seats respond to a consumer campaign. They respond to a message that names their market, the audience they own and what a deal would look like.
05
Every new licensed market repeats the exercise. A fresh, finite set of local partners, and the same job of finding them by name.
Prepared for Casumo
Where this goes

A consumer brand is not a commercial channel.

Today
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In this market, partner and affiliate relationships tend to arrive inbound, from the sites and networks that already know the brand.
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In this market, trade events tend to set the pace at which new commercial conversations start.
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Paid and brand media are built for the player job, which is the right tool for that job and the wrong one for a head of partnerships.
In the first weeks and months
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A named list of affiliates, media owners, aggregators and commercial partners by market, with the partnership, commercial and marketing seats identified inside each.
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A researched message per account that names their market and the audience they own.
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Interested replies routed to your commercial team with the context attached, so the first call starts at terms rather than at introductions.
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A channel that runs every week of the year rather than around the event calendar.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Casumo

What we would build for the commercial side

The account map

Every affiliate, media owner, aggregator and commercial partner in the markets you name, with the partnership and commercial seats identified inside each.

The outbound unit

Research, messaging, sending capacity and follow up, designed and staffed by us, then run in market for a fixed four months.

The handover

Playbook, tooling, dashboards and a trained operator inside your team. After four months the channel belongs to the business, not to us.

A partner signs on audience fit and on terms. The message has to name both, which makes this a research job before it is a sending job.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list of affiliates, media owners, aggregators and partners in the markets you choose, then identify the partnership and commercial seats inside each.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits

Players come from media. Partners come from a list.

01

Your commercial market is countable

Affiliates, media owners and licensed companies are registered, listed and reachable by name. A finite universe is the ideal input for this kind of engine.

02

Research beats volume with partners

A generic note to a head of partnerships goes nowhere. One that names their market and their audience does, and that is the part we industrialize.

03

It stays with your team

Four months, then the engine, the account map and a trained operator sit inside the company. Nothing depends on us being there next year.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Dan, 20 minutes, at a time that works for you.
  2. Dan brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and Dan will work around you.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Casumo.